The Three Helpers That Make You Look Better
If you are like most men you aren’t going to be able to transform your style of dressing without help. We will go over the basics in this chapter, but to really create a transformation in how you look, you’ll also need help from other people.1. Stylish Men
We suggest you look around for the resources you already have to help you develop your style. Who do you know who has a great sense of style? Approach stylish men you know, and ask them for advice. Ask them where they shop for clothes, and where they get their hair cut, then go to those places and ask the sales clerks to help you with a “new look”. They’ll often suggest clothing you wouldn’t normally get for yourself, but that your style could “grow into”.
2. Women
Another intelligent way to shop is to find a stylish woman who you are not interested in sexually, and ask her to go shopping with you. One of my friend had a tremendous experience the first time he did this. He went to Cindy (fake name), the woman mentioned above, and asked her to go shopping with him. He know she had an extraordinary sense of style, but also wasn’t interested in her sexually, so it wouldn’t matter if they became friends. She had only one requirement: he must promise to buy everything she told him to until the three hundred dollars he’d set aside for clothing was gone. It turned out she gave him great advice, and some of the hardest purchases to make, such as spending fifty dollars on a tie, turned out to be some of the best. For moths he got compliments from women on how great he looked, all because he was willing to commit himself to looking good. “it was hard at first,” he said later. “A lot of the clothes she told me to buy, I didn’t really want. But it turned out to be great, and did a lot to help me create my personal style.”
3. Male Friends
It’s good to go clothes shopping with other men who are also developing their personal style. The right men friends can encourage you to take fashion risks.
In time you will develop relationships with stores you like, where you know you can trust the clerks to suggest new style ideas that will both express your true self and make you even more attractive to women. One of our students who often wears a cowboy hat that looks great on him got the hat that way. “I’d never considered a hat like that before,” he said. “But when the clerk brought it over and set it on my head, it looked great. I knew right away it was right for me, and I never would have found it by myself.” As you buy more clothes, you will discover what you really like, and what kinds of clothes really make the kind of statement you want to make to women.

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